Peoples Liberty

Brand Identity, Typography, and Visual Toolkit.

From 2014-2019, People’s Liberty was a response to a question as to whom was investing in the next generation of leadership within the community. This was a five year effort that explored how one family foundation can change a community by awarding grants directly to people. The simple iconic system was designed to be uncomplicated yet flexible enough for whomever picked up the visual assets could implement their own creative twist.